Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated graphics.
AR offers an innovative opportunity to bring a story or product to life through the technology. By creating an animated, ‘live’ and interactive experience, users can understand and digest much more information in a shorter timespan through a multi-sensory phone-based activation.
Until recently the best way to experience augmented reality has been through an app. With recent advancements in technology and our Mattar platform you can now experience high quality AR through a browser - alleviating the need for cumbersome and unweildy app downloads. It works across both iOS and Android and a wider range of mobile devices. This means more people accessing your content and higher brand engagement, conversion and retention.
Simply visit a website and you can see the AR experience come to life through your browser. AR experiences can include 2D or 3D images and animations, motion graphics, video, or text and images. We can use physical items or markers to initiate the experience, recognisable objects using Google Cloud Vision or location specific content. We can collect data and detailed analytic as well as connect to social media and your existing online profile. If you’d like to further explore the features of Mattar and WebAR get in touch with us and we can talk you through what’s possible.
It’s more and more accessible by the day. The browser technology is relatively new so there may be a variation in performance across devices, however late model mobiles have no issues processing WebAR experiences.
The team at Method have been experimenting and refining the development of AR platforms and experiences for a number of years and thrive when collaborating with partners to create virtual elements and stories. We can help create the ideal experience for you.
By using our Mattar framework we dramatically reduce the development timeframe. Each project is different, however as a guide we estimate between 4 – 6 weeks including design.
You can easily link to the experience from your site. Keep in mind it only works on mobile so the AR won’t work on computers.